Alright, let’s be real, cold outreach sounds like the business equivalent of knocking on doors in the rain. But when done right, it’s more like politely tapping on the right door, with an umbrella in one hand and value in the other.
At its core, cold outreach is about starting conversations with people who don’t yet know you or your business. It’s how you take your message from your laptop into someone else’s inbox, feed, or even their postbox, ideally without being that person everyone avoids.
There are loads of ways to do it, depending on your goals, audience, and industry. Let’s run through the modern playbook.
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If you read 1 resource on outbound, make it this one:
attachment:29ef5aec-085e-4dc1-b97b-f74362c0679d:The_Cold_Email_Handbook___za-zu.pdf
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All information on this page is solely ATUM’s opinion and does not constitute legal or accounting advice. For more info, go to: www.atumventures.com
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